r/canadaguns • u/Batsinvic888 Bats888 on YouTube • 4d ago
News / Politics / Activism YouTube has kneecapped and borderline ended firearms creators
YouTube just announced a new "branded content policy".
This policy prohibits all 3rd-party ads or products given to creators that are firearm- or ammunition-related. Think of TFB TV's product segments for example. The punishment for not disclosing it and uploading anyway is to have the video removed. It is also a crime to not disclose these things in most modern countries (Canada included).
If this is retroactive, we are about to see a truly insane number of channels get deleted and waves of age-restricted videos. If it isn't, we're going to slowly see the dying of the firearms community on YouTube. Like all creators who make their primary living from this, the majority of revenue comes from 3rd parties, not Google Ads. You can still earn Google Ad revenue without 3rd party ads, however, that is a tiny amount compared to 3rd party products of payments. I recommend looking at Linus Tech Tips' breakdown of revenue; it's informative. Firearms content is especially expensive to make.
The only content that will be left will be hobbyist content if this is fully enforced. By that, I mean content like mine where 90% of it comes from my own pockets, and it's part of a hobby I already do. Being a firearms creator as a career will now be borderline impossible. Those who already have a big following can go to other platforms and be okay.
I will still make videos, but I will be impacted by this both in the videos I can make and in any hope of this being more than a hobby.
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u/KorporalKarnage 4d ago
Here I thought firearm creators in Canada got into it so they could qualify for a prohibited BFL under the TV, Video or Publishing section...
You can make a living?
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u/Batsinvic888 Bats888 on YouTube 4d ago
A few do that, but it's not necessary. With the law changes, it would have been a lot more helpful. But now there's no point if that's your goal. There are probably better alternative paths now.
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u/LordRevan1996 4d ago
Kinda wanted to do that just as a side gig, focusing on education and history and maybe add movies and games that feature said guns, but I’m too poor and busy.
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u/Bucky_Goldstein 4d ago
youtube is already rediculous, ads before you're even 2 min into the video now, so much AI crap, so much just outright garbage on the platform
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u/julienjj 4d ago
adblockers on firefox do wonders for youtube ! I have not seen ads in years.
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u/Bucky_Goldstein 4d ago
thanks for reminding me, I was gonna install Firefox the other day then forgot, I'm tired of google disabling Ublock origin and other ad blockers
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u/julienjj 4d ago
Yeah basically google (that owns the chrome project) is doing everything to make certain users are fed all the ads possible with the manifest v3 update. Chrome has turned into another junk google product sadly.
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u/mischling2543 3d ago
I don't even click on thumbnails without a human host in them anymore because there's so much AI slop now
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u/PinkLincoln00 3d ago
How does this affect hunting channels?
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u/Batsinvic888 Bats888 on YouTube 3d ago
It will very much hurt the ones who have made it a career, just like everyone else. Most hunting channels have firearm related sponsors, especially ammunition and optics.
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u/LongRoadNorth 3d ago
For what it's worth I hate how a lot of reviews, especially by bigger channels are often paid reviews.
Doesn't need to just be firearms literally all the reviews tend to be biased paid to say good things.
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u/K2LLswitch 4d ago
Time to toss YouTube and move to a better platform.
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u/Batsinvic888 Bats888 on YouTube 4d ago
There is no such thing.
Yes, there are other video host platforms. 1: They do not have the monetization of YT and never will. 2: They don't have the reach of YT.
If you're a hobbyist, sure, but then it's still no different to YouTube.
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u/Schrodinger_cube 3d ago
Its been referenced as old school information monarchy. They own the digital land and you need to pay the tax to operate there and they control your add revenue % or ability it use the platform at all by a contract they can modify at any time.. Definitely an alternative is required and possible but if it is not a co op or explicitly protected from getting bought out or litigated out it would be extremely difficult. There are pay for platforms like Nebula that are basically replacing old discovery channel but a free open source platforms can't compete with influence of Google.
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u/Elibroftw 4d ago
There was a youtube exhile 4-5 years ago, one of the creators I followed went to Odyssee, but he stopped posting almost immediately. So it's been 4 years of not having a reason to use Odysee.
Good content will get a following anywhere. But it has to be good fucking shit. Not some generic advice. Insightful content that is available on Twitter and Odysee/Bitchute/Rumble would be great.
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u/guestpassonly 3d ago
Can't.
The infrastructure cost now to run a streaming service and pay content creators is insanely costly.
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u/RedMulbery 3d ago
Unpopular opinion: There’s an incredible amount of shilling in the Guntuber space. An unhealthy focus on the newest product to hit the market and appealing to potential customers, instead of creating content that’s about shooting & having fun.
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u/SpectreBallistics Spectre Ballistics International (Verified) 3d ago
That type of content pays the bills for those channels. It costs a lot of money to have your products featured on the large gun tuber channels. It's a whole industry. Nothing is authentic. It's all advertising.
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u/DontBeWaves 3d ago
I, and so many others, are so fucking tired of the left’s agenda with this shit. God forbid people have hobbies.
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u/NightFuryToni 3d ago
Friend of mine just got a strike on his channel for posting a competition stage run. Video was posted like 5 years ago, not many views or anything, just a strike out of nowhwere.
I have a channel that I use to archive my footage, everything marked as unlisted, let's see if I get struck.
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u/under_hunter82376 3d ago
HICKOK NO ! I actually cant lose Hickok45 his videos make me so damn happy
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u/xthemoonx 3d ago
3rd party any product or 3rd party firearms product ads?
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u/Batsinvic888 Bats888 on YouTube 3d ago
I am not 100% sure, but it appears like its 3rd party firearm or ammo related products.
But it is written vague enough that they could say its all products.
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u/Borealbound 4d ago
I am glad you are bringing this to people’s attention. I wish that some of the YouTube alternatives like rumble or Bitchute were more successful and as a result enticed more creators to at least cross post on those platforms. A wise creator would try to back their stuff up on the internet archive or wayback machine. Doesn’t do anything to help people new to these sort Of things find them.
I mean I remember years and years ago seeing a video with this dude with a ponytail firing a Volksturm rifle into a makeshift shooting range made out of a bricks in a basement somewhere, little did I know he would have become one of my favourite channels, one which I have watched almost every video he has done.
https://youtu.be/anW7HWFlueg?is=mAE01UoNGXyy5-jv You might want to check his channel out if you haven’t, it’s pretty cool.